A Facebook page is a good complement, but for most local businesses it is not enough on its own. You do not control the platform, people searching on Google expect a website, and important details get buried in posts. A simple website with your services, service area and contact options works alongside Facebook, not instead of it.
- Facebook is rented space: the platform sets the rules.
- Searchers on Google expect a real website.
- A website keeps services, prices and contact info in one place.
- Use both: social for staying in touch, website for converting searches.
What Facebook does well
A Facebook business page is free, quick to set up and familiar to many customers. It is a good place to share photos of recent jobs, announce availability and let regular customers message you. Many local businesses get real word-of-mouth from it, especially in community groups.
So the question is not whether to delete your Facebook page. It is whether Facebook alone is enough to win customers who do not know you yet.
Where a Facebook page falls short
You do not own it
Facebook decides how your page looks, who sees your posts and what is allowed. Accounts can get locked, hacked or restricted, and getting help can be slow. Your website and domain are yours.
It is built for scrolling, not searching
A new customer looking for “lawn care near me” wants quick answers: what you do, where you work, roughly what it costs and how to reach you. On Facebook, that information is often buried under months of posts.
Not everyone uses it
Some people do not have an account or do not want to log in just to see your business. A website opens for anyone, instantly.
It looks less established
Fairly or not, many customers see a business with its own website and a matching email address as more serious, especially for jobs that involve coming into their home.
We'll build a free preview of your website within 24 hours, using the details from your Google listing.
Facebook page vs website, side by side
| Facebook page only | Website + Facebook | |
|---|---|---|
| Who controls it | The platform | You (your domain, your content) |
| Found when people search your service on Google | Sometimes, usually not for service searches | Yes, if built with basic SEO |
| Services, prices, service area in one place | Scattered across posts and tabs | Organized on one page |
| Works for people without an account | Limited | Yes |
| Quote form and click-to-call | Messenger and a call button | Form, click-to-call and Maps |
| Cost | Free | Small one-time or yearly cost |
Want to know how your current online presence looks to a customer? If you already have any site, run our free website checkup.
What a new customer sees when they search for you
Picture someone who just moved to your area and needs your service. They type “[your service] near me” into Google on their phone. Here is roughly what happens next:
- They see a map with a few local businesses and their ratings.
- They tap two or three listings to compare reviews, photos and hours.
- They tap “Website” to learn more about the ones that look promising.
- They call or request a quote from the one that answers their questions fastest.
If your listing links only to a Facebook page, step three can go sideways: a login prompt, a feed of old posts or a page that does not say what you charge or where you work. Many people simply go back and tap the next business.
A simple website fixes that moment. It opens instantly, says what you do in one sentence and puts the call button where their thumb already is. Your Facebook page is still there for people who want to see your latest work.
Search for your own service on your phone, in private browsing mode, and go through those steps as if you were a customer. It is the fastest way to see what needs fixing.
What your website needs so it works with Facebook
- A clear headline that says what you do and where.
- Your main services with short descriptions.
- Real photos of your work.
- Click-to-call and a short quote or contact form.
- Your service area and a link to your Google Maps listing.
- Links to your Facebook and Instagram, so people can see your latest work.
- Your reviews, or a link to read them on Google.
Add your website link to your Facebook page’s intro and to your Google Business Profile. Each channel should point to the others.
A simple plan
Keep posting on Facebook if it works for you. Add a simple website as your home base, link it from your Google Business Profile, and send new customers there. If you are worried about cost, check how many jobs it would take to pay for itself with our “Does it pay for itself?” calculator.
Not sure what a site costs? We break it down in How much does a small business website cost in 2026?. Or ask us for a free preview built with the information already on your Facebook page.
Frequently asked questions
Can a Facebook page show up on Google?
Sometimes, especially when people search your exact business name. It is much less likely to appear when people search for a service in your area, like “house cleaning in [city].”
Do I need both a website and a Facebook page?
For most local businesses, having both works best. Facebook keeps you in touch with existing customers, and your website helps new customers find and trust you.
Is Instagram different?
The same idea applies. Instagram is great for showing your work visually, but it is still a platform you do not control and it is not built for answering a searcher’s questions quickly.
What if my Facebook page gets hacked?
You may lose access for a while and have to go through the platform’s recovery process. A website on your own domain keeps your business reachable while you sort it out.
How much does a simple website cost?
It ranges widely, from a do-it-yourself monthly plan to a one-time fee with a studio to larger agency projects. A simple one-page site is usually the most affordable starting point.
Can I reuse the content from my Facebook page?
Yes. Your best photos, your service descriptions and your reviews are a great starting point for a website. Rewrite the text so it answers a new customer’s questions in order: what you do, where, how much and how to contact you.